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As vendors and systems integrators, we love to hear when our target buyers are interested. Especially when we think they should be – all the time! However, unless being noticed is the ultimate outcome, “interested” doesn’t pay the bills.With IoT, there are many “interesting” things we can do, but as organizations with finite resources, our intent is to move beyond “interested” and create products our target buyers “want” or maybe “need.”... Read more →